As an entrepreneur, you know that it’s important to be concerned with every aspect of your business, from your product or service to your brand to your balance sheet.
Often, in the interest of the latter, owners will take stock of the costs and benefits of every expenditure, and may wonder whether a trademark for their business name is really necessary.
These business owners may ask themselves if the time, effort, filing fees, and attorney fees are worth it. The simple answer is that most of the time a trademark is well worth the expenditure. There are several reasons why trademark registration is smart step for a business owner to take – let’s explore what they are.